David Sturdee

I have led Operational, Brand & Marketing, eCommerce, IT and Digital functions across multi-site and consumer-focused businesses in the UK and international markets. In senior leadership roles within FTSE 100 and Fortune 500 organisations, I have worked at the intersection of brand, customer, technology and frontline operations, helping businesses improve commercial performance and organisational alignment.

My experience includes strengthening marketing effectiveness, developing digital capabilities, improving customer experience, and supporting operational execution at scale. I have led cross-functional teams, delivered transformation initiatives, and introduced new tools and processes to drive clearer accountability and better decision-making.

I have worked across diverse international markets, gaining practical experience of different operating models and cultural contexts while maintaining a strong commercial focus.

In fractional roles, I bring hands-on leadership experience from complex environments, applied pragmatically to businesses that need clarity, structure and momentum without unnecessary complexity.